Joachim garments is a Basotho luxury street-wear business established in 2019. The brand was founded by Katiso Joachim Tsoho. It is an inspired menswear brand, that was influenced by Basotho lifestyle and the history attached to it. Joachim, the founder said the label is focused on minimalist but high quality pieces rotating around three central concepts which are comfort, elegance and vibrancy.
“The undying love of fashion inspired me to get in the apparel industry, to stay trend focused keeps us relevant,” he said.
One of the biggest challenges they face is fabric sourcing as they hardly find the right suppliers. However, Joachim expressed their gratitude to FNB Lesotho saying “it is with events like this their existence gets known and get an opportunity to increase their clientele leading to business growth and overall economic growth.”