By: Nthati Moerane

Lesotho is known to be a country that respects its culture and religion to an extent that people are not able to unwind and let their fantasies come to life. But that has come to an end as one man decides to establish a ‘strip’ club to cater for those people who enjoy having a great time and their own space. The strip club, Adelante, which is established by a 35 year old, Rorisang Khumalo, will hold an official opening on the 09th March 2024.

A strip club is an adult entertainment venue and a type of nightclub in which stripteases or other erotic or exotic dances are regularly performed, more simply defined as an exotic place where people go to watch performers take their clothes off in a sexually exciting way. So Adelante was established as a source of inspiration to people who want and see opportunity to make a living as strip dancers, or people who really enjoy being entertained in that manner as a way of letting their fantasies come to life.

Rorisang Khumalo, the owner of the club, saw a need to establish a safer place for sex traders because there are law enforcements which legally prevented having places like strip club in our country. Since the government is on the verge of legalising sex trade in the country, he saw this as an opportunity to create a safe environment for sex traders and their customers as such. Adelante will strictly accommodate people aged 21 and above, as dancers will be aged 21 to 35 years.

According to Khumalo, the club will be a great opportunity for job creations and this will maybe eradicate or reduce the number of criminal offences such as rape. He also noted that by opening this club, he will be focusing on women and motivating them to show that, “what they are doing is not really a bad thing, but they just needed a safer place to do it legally and to audiences who appreciate them.”

A strip club has great promotions because it is a top down business which can run even with a small number of people, and allow the owners to create their own things.

He further explained that since having paid visit to a notable number of strip clubs globally, he has come to realize that they generate great revenue, which to him will be a stepping stone to reach out for bigger goals.

“Lesotho has evident sex trader market, which puts Adelante in great market that complements its target market, in a quiet place which will not be accessible to troublesome figures,” this is says in reference to the club location, which is slightly out of the Maseru city centre, at Ha Makhoathi, where they will only allow civil behaviour and dress code alike. This is to advocate for cleanliness and acceptable language.

He expressed that, he has no sponsors as the idea is still new, but will appreciate any sponsorship. He however declared that, he is not yet interested in shareholders as some shareholders come to one’s business to generate profit and not to improve the business. He also said that the spending mechanism does not matter looking at the state of economy that we are in now, but he clearly stated that, “people will be spending a lot of money at the club.” 

Addressing the question of why he is adamant that some information may only be released and shared to the public in due time despite the people’s curiosity about the club, this is his response,

“Choosing the media platform for the launch of your brand has to happen wisely and this is one critical measure you have to implement before telling your story, because sometimes the media can destroy or ruin you. I produced a covid-19 medicine, but that got destroyed by media claiming that the medicine was produced by the students from the National University of Lesotho.”

All this did not take his way of creating great ideas like the opening of a strip club away, which he says has been brewing for 3 years now. To all great creators and innovators here are the three tricks that you need to consider when it comes to finances,

“1. make money when you are awake and when you are asleep,

2. don’t work for money, make money work for you, and,

3. don’t put your money in the bank, spend it.”