By: Mpho Shelile
MASERU
A new generation of rural entrepreneurs in Lesotho is using technology to transform their communities and grow their businesses.
By tapping into digital tools, they are creating new opportunities, overcoming old challenges, and proving that innovation does not only belong in the cities.
From mobile money to social media marketing, technology is helping rural businesses reach more customers, learn new skills, and expand their networks beyond their villages.
One inspiring example is ‘Neo Thele Sekameng, from Mafeteng. Thele produces and sells organic food and handmade crafts. Without easy access to physical markets, she turned to platforms like Facebook and WhatsApp to promote and sell her products.
“Technology has given rural women a voice,” she says. “It helps us connect with customers, share our stories, and reach people we never thought possible.”
Thele credits her success to digital training offered by the government of Lesotho, with support from organisations like UNDP, EU, World Vision and EUNICEF.
“After attending a workshop on digital tools for small businesses, I began packaging my products professionally, taking good-quality photos, and posting them online regularly. That changed everything for me,” she explains.
Her story highlights how important digital skills are for rural entrepreneurs, especially women who often face greater barriers to accessing markets and resources.
In another major step forward, The Right Honourable Prime Minister, Ntsokoane Matekane officially launched the University Innovation Pod (UniPod) on February 21, 2025, at Lerotholi Polytechnic.
This new hub is part of a wider network of innovation centres across 15 African countries and is designed to support research, business ideas, and the development of new products.
According to Matekane, UniPod will be available to everyone, including young people involved in SEBABATSO, an initiative aimed at empowering youth through entrepreneurship.
One such youth is Liteboho Tefo, a talented creative in videography and digital media who says the innovation hub will be a game-changer for young people like her.
“Having access to a space where we can learn, create, and grow is very important,” Liteboho says. “With the right support and training, we can turn our ideas into real businesses and contribute to the economy.”
These stories show that when rural communities gain access to the right technology and training, they can compete, grow, and innovate just like anyone else.
Technology is no longer just a tool, for many rural entrepreneurs, it is a bridge to a better future.