By: Lebohang Maluke

MASERU

In a momentous occasion for the local music scene, Sannere and Friends officially launch their new record label, Metšoaka Group Records. The event marks a significant milestone in their musical journey, ushering in a new era of creativity and innovation.

The rebranding from Sannere Music to Metšoaka Group reflects the company’s evolving vision and expanded scope. Beyond music production, Metso’aka Group now encompasses a diverse range of creative endeavors, including photography, videography, and soon, a venture into the apparel industry.

Founded by a collective of artists hailing from Marabeng, Berea, Metšoaka Group aims to inject fresh energy and a unique perspective into the local music landscape. The label boasts a talented roster of artists, including Sannere himself, Phoka ea Boroa, the gifted Qhomane, the rising star Flash Cortez, and South African artist Puleng Phoofolo. This diverse lineup promises a rich tapestry of musical styles and sounds, captivating audiences both locally and internationally.

Managing Director Moeketsi Kebise expresses his excitement for the future, Stressing the company’s commitment to excellence and its aspiration to become a leading force in the music industry. They stand at the precipice of a bold new future. Rooted in heritage and inspired by the vibrant spirit of Marabeng, they are driven by a vision to not only entertain but also to inspire and uplift through music.

The event was a celebration of talent and collaboration. Phoka ea Boroa, known for his energetic stage presence and powerful vocals, expressed his gratitude to the Basotho community for their unwavering support. He also Underscoring the crucial role of resources in the music industry, appealing for assistance with funding for music production and other essential needs.

Sannere, the driving force behind the label, shared his profound gratitude and joy with the audience. “This moment is not just about me,” he states, “it is about a journey, a vision, and the grace of God that has brought us all together to witness the birth of Metšoaka Group.” He concluded with a message of unity and inspiration, urging everyone to continue to work together, support each other, and strive for greatness.

The launch of Metšoaka Group Records is a significant development for the Lesotho music scene. It signifies a renewed commitment to nurturing local talent, fostering creativity, and showcasing the unique musical heritage of the nation to the world. With a talented roster of artists, a dynamic vision, and a strong commitment to excellence, Metšoaka Group is poised to make a lasting impact on the global music landscape.