By: Mpho Shelile
Butha-Buthe
In a moment of pure excitement and joy, Mrs. ‘Makaete Grace Lefaso from Butha-Buthe was announced as the first major winner of Econet Telecom Lesotho’s highly anticipated Baso200 campaign. On the 17th of January 2025, she was awarded a cheque of M200,000, marking her as the lucky recipient of the campaign’s inaugural monthly price.
Econet launched the Baso200 campaign on the 29th of November 2024 as part of its celebration of Lesotho’s bicentennial. The campaign is designed not only to commemorate the country’s rich history but also to give back to the Basotho people by offering life-changing rewards to customers. It promises unmatched value to both existing and new subscribers, with a series of incredible prices aimed at enhancing their lives and communities.
“We are beyond thrilled to celebrate Mrs. Lefaso as the first winner of our M200,000 prize,” said Mrs. Puleng ‘Mathabo Masoabi, Acting GM – Marketing Communications and Customer Experience at Econet Telecom Lesotho, during the cheque handover ceremony. “This campaign is about enriching the lives of our customers and giving back in meaningful ways. Mrs. Lefaso’s win is a testament to the impact we hope to make in the lives of Basotho across the country.”
The Baso200 campaign is structured to reward participants with daily, weekly, and monthly prizes, including:
- Daily Prices: M2,000 in cash
- Weekly Prices: M10,000 cash or a smartphone valued at M10,000
- Monthly Prices: M200,000 in cash, awarded for four consecutive months
- Grand Price: A state-of-the-art Toyota bakkie, valued at over M500,000
- Special Price: An exclusive Econet-branded Basotho Blanket
In order to participate, new subscribers simply need to purchase Nalane bundles starting from as little as M10. This grants them access to 200 local seconds, 200 ETL-to-ETL minutes, and 11.3GB of data for 200 minutes allowing them to enter the daily, weekly, and monthly draws for a chance to win.
Additionally, new subscribers automatically qualify for a special appreciation prize draw where they could win a beautifully customized “Econet” Basotho Blanket, celebrating 200 years of Lesotho’s history.
For Mrs. Lefaso, winning M200,000 is not just a financial windfall, it is a life-changing event. She shared her excitement and gratitude after receiving the prize, saying, “I am deeply thankful to Econet for this amazing opportunity. Winning M200,000 is a huge blessing for my family and me, and it will allow us to complete two important projects. To everyone out there, this is real, join the campaign and you could be the next lucky winner!”
Mrs. Lefaso’s words reflected the essence of the Baso200 campaign, giving back to the people of Lesotho and making a tangible difference in their lives. By simply joining Econet and purchasing the right bundles, anyone could be the next to walk away with life-changing rewards.
Econet Telecom Lesotho remains deeply committed to its mission of providing value, connectivity, and rewards to the Basotho people. This campaign is more than just a promotion, it is a testament to Econet’s ongoing investment in the future of Lesotho, offering its customers the chance to celebrate their rich heritage while unlocking incredible prizes.
As Mrs. Masoabi said during the cheque handover, ETL encourages all Basotho to join the Econet family and take part in this exciting journey. The more bundles you unlock, the greater your chances of winning. And they are excited to see more winners like Mrs. Lefaso in the coming months.
Don’t miss out on the chance to be a part of this historic celebration. Join the Baso200 campaign today, unlock your benefits, and who knows? The next big win could be yours!