By: Lebohang Maluke
MASERU
-When we think about Africa, the first things that come to our mind are usually poverty, conflict, and underdevelopment. However, one man is determined to change this narrative and showcase the beauty and potential of Africa. Meet WODEMAYA, a Ghanaian Youtuber, African vlogger, and content creator, who has dedicated his life to promoting Africa’s positive image to the world.
Recently, WODEMAYA embarked on a journey to Lesotho. His aim was not just to explore the country, but also to bring the positive impact of Africa to the forefront. And his visit to Lesotho did just that and more.
Basotho are vacantly surprised and happy to see WODEMAYA promoting their country on his popular YouTube channel, Facebook and Tik- Tock. They welcomed him with open arms and were eager to showcase their culture and traditions to him. The impact he had on them was evident in their warm smiles and words of gratitude.
WODEMAYA’s journey through the heart of Lesotho took him to places that are not usually on the tourist map. He explored remote villages, hiked through mountains, and interacted with the locals and used Basotho horses for transportation. Through his videos, he shared the hidden gems of Lesotho with his audience, and their response was overwhelming, to say the least.
People from all over the world were amazed by the beauty and diversity of Lesotho, and many expressed their desire to visit the country after watching WODEMAYA’s videos. This not only gave Lesotho a boost in tourism but also helped in changing the negative perception of Africa among his followers.
But WODEMAYA’s impact was not limited to just his audience. His visit also had a significant impact on the locals and economy. The exposure he gave to the lesser-known areas of Lesotho has helped in promoting these places as tourist destinations. This will lead to the increase in visitors to these areas, creation of job opportunities for the locals. Moreover, his collaboration with local businesses and entrepreneurs has also helped in promoting economic growth and sustainability in the country.
The Lesotho Tourism Development Cooperation (LTDC) has also recognized the positive impact WODEMAYA’s visit with the aim of promoting the country.
LTDC appreciates his choice in visiting Lesotho, bring positive and immense exposure and coverage gained for Lesotho Tourism players and the general tourism products that he enjoyed during his stay. They are happy about the revelation and promotion of some hidden germs of Lesotho. mention also that he evoked a sense of domestic travel among Basotho.
In the past, Lesotho has faced many challenges in promoting its tourism industry, such as lack of infrastructure and limited marketing resources. But WODEMAYA’s visit has brought a ray of hope for the country’s tourism sector as one of the influencer. His videos have not only captured the attention of tourists but also caught the eye of potential investors.
Lesotho, with its rich culture, stunning landscapes, and warm hospitality, has a lot to offer to the world. And WODEMAYA’s videos have helped in bringing these attributes to the forefront. His efforts in showcasing the positive and diverse side of Africa have not only benefited Lesotho, but also the entire continent.
WODEMAYA’s journey through Lesotho has proved that a single person can make a significant impact in changing perceptions and promoting the beauty and potential of Africa. His message of positivity and hope has reached millions of people and has inspired many to explore the continent.
His visit to Lesotho has not only promoted the country’s tourism but also had a larger impact on changing the negative perception of Africa. He has proved that with a positive mindset and determination, one can make a difference in the world. The people of Lesotho will forever be grateful for his contribution in showcasing their country to the world. And as for WODEMAYA, he continues to be a game changer in promoting Africa’s positive image and inspiring us all to explore the hidden gems of this beautiful continent.