By: Puseletso Maqoaelane
Maseru
Phuthalichaba Savings & Credit Cooperative Society has appointed Tiktok Dumela (Ithabeleng Monts’i) as its newest brand ambassador. This announcement is part of the organization’s ongoing efforts to expand its reach and inspire financial empowerment.
The move also aligns with Phuthalichaba Savings & Credit Cooperative Society‘s mission to help create generational wealth for all Basotho.
Tiktok Dumela is no stranger to Phuthalichaba’s work. As a dedicated member, he has firsthand experience of the cooperative’s positive impact on its members, and it is this transformative experience that has driven his passion for encouraging others to join the movement. Having actively participated in initiatives designed to increase awareness of Phuthalichaba Savings & Credit Cooperative Society‘s mission, Tiktok Dumela has proven himself as a committed member of the cooperative’s core values of financial freedom, community, and empowerment.
In his new role as a brand ambassador, Tiktok Dumela will leverage his strong presence on social media, to promote the benefits of joining Phuthalichaba Savings &Credit Cooperative Society. His engagement with his online audience has already garnered attention from people across Lesotho, and his influence is expected to help the cooperative expand its membership base significantly.
Phuthalichaba Savings& Credit Cooperative Society has long been dedicated to providing accessible financial services to all Basotho, particularly through savings and lending programs. It aims to foster a culture of financial literacy, responsibility, and independence among its members. The appointment of Tiktok Dumela, a popular figure who understands the needs of today’s youth, underscores the cooperative’s commitment to adapting and growing with its community. His appointment is expected to bring about greater engagement and to help further Phuthalichaba Savings& Credit Cooperative Society‘s goal of uplifting the financial well-being of the Basotho people.
Tiktok Dumela, who has expressed his excitement at this new opportunity, shared his journey with Phuthalichaba Savings& Credit Cooperative Society. He spoke of how he started as a loyal member and how the cooperative’s services have transformed his life. His positive experience with Phuthalichaba Savings &Credit Cooperatives Society, from financial empowerment to personal growth, is now a key motivator for his role as an ambassador. He views this appointment as an opportunity to continue his advocacy for financial freedom, an issue he is passionate about, and to inspire others to take control of their financial futures.