By: Mpho Shelile
Maseru – Standard Lesotho Bank (SLB) is preparing for a momentous occasion as it celebrates the 20th edition of the Letofe Lifestyle Experience. This iconic event, set to be held in 21 December, promises an unforgettable fusion of music, fashion, food, and family-friendly activities.
For two decades, SLB has made the Letofe Lifestyle event a cornerstone of Lesotho’s entertainment calendar. What began as a small initiative has grown into a significant celebration that supports and promotes local artistry, cultural pride, and economic growth. This year’s milestone edition underscores SLB’s continued commitment to fostering community spirit and supporting Lesotho’s socio-economic development.
This 20th anniversary of the Letofe Lifestyle event will be an even grander celebration, featuring an exciting line-up of activities for attendees of all ages. It will include electrifying musical performances, fashion, culinary delights, all offering a true reflection of Basotho culture and what putting Lesotho on the map.
The festival’s music lineup will span multiple genres, featuring both well-established artists and emerging talents from Lesotho. From the soulful sounds of local jazz musicians to the vibrant rhythms of contemporary and traditional music, the performances will celebrate Lesotho’s diverse musical landscape. Notable headliners such as Zonke, Lira, and Morena Leraba, an internationally acclaimed artist who has made a name for himself across Europe, will headline the event, ensuring an unforgettable musical experience for all attendees.
The food experience at Letofe Lifestyle promises to be another highlight. The event will feature a wide variety of food stalls, offering everything from beloved local dishes to international flavors, giving visitors the chance to experience Lesotho’s culinary diversity. Food lovers will be able to sample some of the best traditional favorites while enjoying a variety of international and fusion options, creating a feast for the senses.
SLB’s Letofe Lifestyle Experience is not only a celebration of culture but also a powerful platform for economic development. Over the years, SLB has been a staunch advocate for small and medium-sized enterprises (SMEs) and local businesses. This year’s event will once again provide an opportunity for local businesses to showcase their products and services, promoting entrepreneurship and job creation in Lesotho. The festival’s broad exposure will provide SMEs with an invaluable marketing platform, helping them connect with new customers and grow their businesses.
Mr. Manyathela Kheleli, SLB’s Marketing Manager for Communications and Sponsorship, emphasized the significance of the event as an economic driver. “Letofe Lifestyle has grown into a cultural staple for Lesotho, and this year, we are excited to elevate it even further. It’s not just about the entertainment, it’s about fostering local businesses, empowering communities, and building a brighter future for the people of Lesotho,” Kheleli said.
In his remarks, event organizer Mr. Montoeli shared the inspiring history of Letofe, tracing its roots back to 2005. Originally launched as a jazz festival, the event has evolved to encompass a variety of music genres, expanding its reach and appeal. Mr. Montoeli explained that Letofe began as the Lesotho Tourism Jazz Festival, but in order to sustain its growth and embrace a broader audience, the event was renamed SLB Letofe Lifestyle. This name symbolizes a blend of music, fashion, and culture, reflecting the event’s transformation from a single-genre celebration to a comprehensive cultural experience.
Mr. Montoeli further acknowledged that the success of the event over the years is largely due to the support from key sponsors. “We wouldn’t be here today without the generous backing of sponsors who have been with us every step of the way,” he said, thanking SLB, Alliance Insurance, the Lesotho Tourism Development Corporation (LTDC), and others for their continued support.
SLB’s involvement in the Letofe Lifestyle event is also a reflection of the bank’s commitment to corporate social responsibility (CSR). Over the years, SLB has consistently invested in initiatives that foster community development, promote education, and enhance the quality of life for Basotho citizens.
“Standard Lesotho Bank recognizes the importance of arts and culture in driving national development,” said Mr. Manyathela Kheleli. “This is why we are committed to the Letofe Lifestyle Experience, which serves not only as a celebration of Lesotho’s rich cultural heritage but also as an important avenue for promoting the arts and nurturing creative industries. SLB’s support for Letofe is an investment in the economic and artistic future of Lesotho.”
Letofe Lifestyle has been instrumental in providing exposure for both emerging and established artists. Renowned local artist, Adv. Mookho Moqhali, who has performed at the event for several years, praised the festival for its role in promoting regional and international recognition for local artists. “Letofe has been an incredible platform for my career,” she said. “Thanks to the exposure I’ve gained here, I’ve been able to grow my brand and connect with international audiences. It’s also a powerful platform for empowering women in the arts. If it weren’t for the overwhelming support from the Basotho people, I wouldn’t have achieved the success I have today.”
The 20th edition of Letofe Lifestyle also marks an important milestone for the nation as a whole. The event’s 20-year anniversary coincides with the 200th anniversary of the Basotho Nation, making this year’s festival even more significant. As part of the celebrations, SLB has curated a fantastic lineup of performers, including headliners Zonke, Lira, and Morena Leraba, who will represent Lesotho with pride on the global stage.
To show appreciation to its loyal customers, SLB is offering a 6% discount on tickets for those purchasing with their Blue Cards. This gesture is a way of thanking the community for their unwavering support over the years.
The 20th SLB Letofe Lifestyle Experience promises to be a truly monumental event. It will celebrate the incredible talent, creativity, and unity of the Basotho people, while also providing a significant platform for local businesses and artists. For the people of Lesotho and visitors alike, this is an event not to be missed, a chance to immerse yourself in the culture, creativity, and community spirit that make Lesotho unique.
Join Standard Lesotho Bank in celebrating 20 years of Letofe Lifestyle, and be part of a spectacular celebration of Lesotho’s arts, culture, and community. Experience the magic of Lesotho and witness first-hand the power of creativity and collaboration as the nation comes together for this historic event.