By: Mpho Shelile
Maseru – Econet Telecom Lesotho (ETL) has launched a highly anticipated campaign that promises to bring joy and excitement to Basotho across the country. The Baso200 campaign, which marks the 200th anniversary of Lesotho’s nationhood, offers an impressive M6 million in prizes and a brand-new bakkie, as part of the celebration of the nation’s rich history and progress.
The official launch of the campaign was held in Mohale’s Hoek on November 29, 2024, marking the beginning of this historic journey, which promises to be an unforgettable experience for everyone involved.
The campaign, which will run over the next four months, is a tribute to the Basotho people, who have supported Econet’s growth and success. The company’s Acting General Manager for Marketing Communications and Customer Experience, Mrs. Puleng Mathabo Masoabi, highlighted the significance of the campaign during its official launch.
The Baso200 campaign is not just a promotional offer; it is a grand celebration of Lesotho’s 200 years of heritage and the milestones that the nation has achieved. This initiative will reward 200 lucky winners with a range of exciting prizes, culminating in a grand draw where one lucky participant will win a state-of-the-art bakkie worth over M500,000.
Mrs. Masoabi emphasized, “This campaign is not just about prizes; it’s a celebration of our shared heritage and progress as a nation. At Econet, we are excited to mark this historic milestone with our valued customers, who have played an instrumental role in our journey.”
Econet has designed the campaign with a wide variety of prizes to keep excitement building throughout its duration. The Baso200 campaign offers, Daily Prizes: Every day, one lucky winner will take home M2,000. Weekly Prizes: Each week, participants can win either M10,000 in cash or a smartphone valued at M10,000.
Monthly Prizes: Each month, the grand prize will be up to M200,000 in cash, rewarding those who stay engaged with the campaign. Grand Prize: At the end of the campaign, one lucky winner will drive away with a brand-new bakkie worth over M500,000.
Additionally, all new subscribers will automatically be entered into a special appreciation prize draw for a chance to win a customized embroidered “Econet” Basotho blanket. This unique blanket design commemorates the 200th anniversary of Lesotho’s independence and pays tribute to the country’s cultural heritage.
To participate in the Baso200 campaign, Econet has created an easy and accessible way for both new and existing customers to join the fun.
For New Subscribers: New customers must spend at least M10 to unlock free pre-loaded benefits.
Upon activation, the benefits include 200 local seconds, 200 ETL-to-ETL minutes, and 11.3GB of data, all valid for 200 minutes.
Once unlocked, these subscribers will be eligible for entry into the daily, weekly, and monthly prize draws depending on the bundles they purchase.
Existing customers must opt into the campaign by purchasing the M10 Nalane Daily Bundle. This bundle includes 200MB of data and 200 seconds of talk time.
Subscribers will need to meet the daily, weekly, or monthly thresholds to qualify for the respective prize draws. Through this process, Econet is ensuring that both new and existing customers have the opportunity to win, making the campaign inclusive and rewarding for all Basotho.
As part of the Baso200 celebration, Econet is also inviting Basotho to connect with the future through its advanced technologies, including 5G, VoLTE (Voice over LTE), and eSIM technology. Mrs. Masoabi remarked, “Through Baso200, we invite everyone to hop into the blue bus and connect with the future powered by Econet technologies.” These innovations will enable users to experience enhanced connectivity, high-speed internet, and a range of cutting-edge digital services that will empower them in the digital age.
Econet continues to be a leader in Lesotho’s telecommunications industry, recognized for its best-in-class data network and its commitment to providing customers with innovative solutions that improve their lives, homes, and businesses.
The Baso200 campaign is a testament to ETL’s dedication to its customers and its role in the country’s development. By blending celebration, reward, and technology, the campaign is set to make the next few months incredibly exciting for everyone who takes part.
The Baso200 campaign is set to make this festive season even more special for Basotho a celebration of the past, present, and future, all made possible by Econet Telecom Lesotho.