By: Puseletso Maqoaelane
Maseru
LNIG Hollard, a trusted brand in the insurance industry for 47 years, is proud to announce the appointment of Sannere, a rising music icon, as its new brand ambassador.
This partnership marks a significant step in LNIG Hollard’s journey of the brand and digital transformation, ensuring greater accessibility for its customers.
LNIG Hollard has always sought individuals who embody the brand’s legacy of enduring service and forward-looking vision. Sannere, whose music transcends borders and resonates deeply with the Basotho, perfectly aligns with LNIG Hollard’s heritage and values.
His creative use of the vernacular has revitalized the love for Sesotho, heritage, and culture across all age groups.
As LNIG Hollard moves forward, it aims to shift the narrative that insurance is solely for death and loss, targeting older demographics. The company will highlight the benefits of risk management, wealth creation, and preservation through insurance coverage. Financial management, investments, and retirement funds will be emphasized to underscore the importance of financial education from an early age.
Sannere’s primary mission as a brand ambassador will be to change the perception that the youth do not need insurance and educate them on the myriad benefits of being insured. This two-year partnership is a testament to LNIG Hollard’s commitment to long-term relationships and its dedication to making a positive impact on Basotho.
The next two years promise to be exciting for Basotho as they engage with LNIG Hollard through their beloved musician, Sannere. The nation is invited to join this journey and connect with LNIG Hollard on all platforms.
Sannere stands before the crowd, pride swelling within him as he takes on the role of brand ambassador for LNIG Hollard. He says he is truly honored to be here, stepping into this new role with LNIG Hollard. He also states that this partnership represents not just a milestone in his career but a commitment to something vital: empowering individuals and securing their futures through insurance.
He also mentioned that in a world that is constantly changing, having reliable safety is crucial. Insurance is not just a necessity, it is a powerful tool that protects people from life’s uncertainties. With LNIG Hollard, he says they have a partner that truly prioritizes the needs of its clients, understanding the challenges they face as youth.
Sannere’s passion grows as he speaks directly to the people. He says to his fellow young people, he urges them to join him on this journey. “Let us not view insurance merely as a financial product, but as a means to secure our dreams and aspirations. Together, we can build a culture of protection and preparedness.”
He emphasizes the importance of taking proactive steps. “Investing in the future means embracing the right insurance. Whether you’re just starting your career or launching your venture, having the safety net provides peace of mind and opens doors to new opportunities.” He elaborates.
As he concludes, Sannere feels a surge of excitement about his role. He says he is eager to work alongside LNIG Hollard to promote financial literacy and highlight the importance of insurance in their lives.
With a final nod of appreciation, Sannere steps back, ready to embark on this incredible journey with LNIG Hollard, inspiring the youth to take charge of their financial futures.