By: Mpho Shelile
Maseru – Lesotho National Insurance Group (LNIG) and Young Musicians Emporium (YME) Tunes announce their partnership to host the 2024 Lesotho Spring Music Conference.
This event promises to be a landmark gathering for music enthusiasts, artists, and industry professionals across the region.
LNIG will be investing M100,000.00 in the Spring Music Conference, highlighting the significance of this financial support.
Scheduled to take place in September, the Spring Music Conference aims to celebrate Lesotho’s vibrant music scene while providing a platform for networking, learning, and showcasing talent for Basotho artists. The conference will feature a series of workshops, panel discussions, live performances, and networking sessions designed to foster collaboration and innovation within the music industry.
The partnership between LNIG, a local insurance provider in Lesotho, and YME Tunes, a renowned music promotion company, highlights the growing recognition of the music industry’s potential to drive economic growth and cultural enrichment in Lesotho. This collaboration underscores the importance of investing in the arts as a means to uplift communities and promote cultural heritage.
Speaking about the collaboration, LNIG’s CEO, Mpho Vumbukani, makes emphasis on the company’s commitment to supporting cultural and artistic initiatives that contribute to the community’s well-being.
“This investment reflects our dedication to nurturing the arts and empowering local talent,” says Vumbukani. “We believe that music has the unique ability to inspire and bring people together, fostering a sense of unity and positive change within the community. By supporting the Spring Music Conference, we aim to provide a platform for Basotho artists to shine and to facilitate the growth of Lesotho’s music industry.”
Vumbukani also highlights LNIG’s long-standing tradition of engaging in community-oriented projects, noting that this initiative aligns with their broader mission to uplift and enrich the lives of Basotho people.
“Our commitment goes beyond financial support, we are actively involved in creating opportunities for cultural expression and artistic excellence. This partnership with YME Tunes is a natural extension of our efforts to contribute to the cultural and economic development of Lesotho,” he adds.
Vumbukani further states that LNIG’s involvement in the Spring Music Conference is part of their larger vision to collaborate with different sectors to drive social and economic progress. “We have previously worked with renowned artists like the late Malome Vector and Ntate Stunna, witnessing first-hand the transformative power of supporting local talent. This conference is an opportunity to extend that support to a broader audience and to encourage the next generation of Basotho musicians.”
In conclusion, Vumbukani reiterates LNIG’s commitment to fostering a thriving cultural landscape in Lesotho, expressing confidence that the 2024 Lesotho Spring Music Conference.
YME Tunes’ founder and CEO, Sechaba Mokoqo, expresses excitement about the partnership, stating, “This conference is a significant milestone for the music industry in Lesotho. It provides a unique opportunity for our artists to learn from industry leaders, showcase their talent, and build valuable connections. We are thrilled to work with LNIG to make this event a success. Our goal is to create a platform where Basotho artists can thrive and gain the recognition they deserve.”
Adding that the event is a platform to showcase Lesotho’s rich musical heritage. Local artists will have the chance to perform and gain exposure to a broader audience, fostering a sense of pride and recognition for Basotho music. And for this year they have invited Basotho from Limpopo to be part of this year’s conference.
In addition to performances, the conference will feature educational sessions led by industry experts. Topics will include music production, marketing and promotion, digital distribution, and the importance of copyright and intellectual property rights. These sessions aim to equip upcoming artists with the knowledge and skills needed to navigate the evolving music industry successfully.
The 2024 Lesotho Spring Music Conference is set to be an event that celebrates the nation’s musical talent, fosters industry growth, and strengthens the cultural fabric of Lesotho.
With LNIG and YME Tunes at the helm, attendees can expect an enriching experience that blends education, entertainment, and networking in a vibrant and inspiring atmosphere. The conference will not only spotlight established artists but also provide emerging talent with the opportunity to shine and make meaningful industry connections.
Mokoqo concludes by urging all stakeholders, including businesses, community leaders, and music enthusiasts, to come forward and contribute to the success of this landmark event. “It is only through collective effort and collaboration that we can create a truly impactful and memorable experience.”