The Embassy of France and the French Institute of South Africa (IFAS) invite emerging entrepreneurs in the creative and cultural industries in South Africa, Lesotho and Malawi to apply to be part of Création Africa, a R24-million initiative to empower and support creative and cultural enterprises in those countries.

Emerging businesses in the visual and performing arts; music; design and fashion; publishing; architecture; advertising; gaming; multisectoral projects, and software development are invited to apply. Applications are open and will remain open until 26 January 2024. 

“Supporting and nurturing cultural and creative entrepreneurs is paramount for fostering innovation and sustainable growth,” says Ambassador of France to South Africa, Lesotho and Malawi David Martinon.

UVU Africa has been appointed as Création Africa’s local incubator partner. Says Lara Rosmarin, head of entrepreneur development and incubation at UVU Africa: “The customised incubation programme is designed to foster the development of cultural entrepreneurs and creative minds who play a pivotal role in shaping the dynamic cultural landscape of the sector. 

“The partnership aims to safeguard and champion the diverse tapestry of African creativity. In conjunction with the French Embassy, our goal is to establish an ecosystem that nurtures the flourishing of cultural entrepreneurs, enabling them to make a lasting impact on the global stage.”

Forty projects will be selected for the first-phase mentorship programme. Twelve of those will be chosen by a jury panel for an intensive incubation process. This incubation will be customised to meet the particular needs of each of the 12 projects. It will also include opening access to business networks and investors, and strategic business guidance.

The 12 incubated businesses will receive financial support (in the form of grants) from the Embassy of France in South Africa. Grant size will be determined by the specific needs of the emerging entrepreneurs and will be calculated to support business and project growth.

Full details and more information here: